2019 Sponsors

Why sponsor?

PAFF is a 501 (c) (3) Non-Profit dedicated to the promotion of ethnic/racial respect and tolerance through the exhibition of films, art, and creative expression. When people talk about PAFF, they talk about our partners too! Aligning with PAFF generates social content and news media that helps to boost both awareness and perception of your brand with a diverse, global audiences hailing from the United States, Africa, the Caribbean, Europe, Canada, South America, the South Pacific and increasingly Asia.


2019 Audience Overview: 75K Artfest Attendees, 100+ Fine Artists and Craftspeople, 40K Film Festival Attendees, 5K Students, 190 Films, 110 Presenting Filmmakers, 40 Countries, and 26 Languages

Audience Demographics: 60% Women, 40% Men, 75% African American/Decent, 10% European American/Decent, 7% Hispanic, 5% Middle Eastern, 3% Asian/Pacific Islander, $150K Median HHI, 1.2 Trillion Purchasing Power, 45 Median Age

Audience Reach: 13.1B Media and PR Impressions, 40K Email Subscribers, 50K Social media followers, 32K Unique Monthly Visitors

For information regarding sponsorship opportunities, contact Linda Bronson at linda@paff.org.


As the official automotive sponsors of the 2019 Pan African Film & Arts Festival, from February 7-10th, Nissan gave away a $10.00 gift card to all attendees that test drove the New Nissan Leaf.

Be the Match

Pan African Film Festival (a 5013c) was proud to partner with Official Sponsor, Be A Match, to help patients find genetically matched donors so they can receive a life-saving blood stem cell transplant. Over the 12 days, Festival attendees visited Join.BeTheMatch.org/PAFF or visited BTM in the theatre lobby to learn more.


For the duration of the festival, Starbucks, the official sponsor of the official Starbucks Filmmakers lounge treated festival attendees to unlimited free Starbucks coffee and tea in the customized Starbucks experiential lounge. In addition, Guests were treated to a lively panel conversation about Starbucks, its partnerships with the community, and career opportunities with the company.


SATURDAY MORNING/CHILDREN’S FESTIVAL Sponsored by The Lakers Youth Foundation. Byron Scott of the Los Angeles Lakers, the LAKER GIRLS, and the Executive Director of the Lakers Youth Foundation Director – Kisha Nix, hosted special screenings, workshops Interactive activities with Los Angeles artists and craftspeople. Fun, gifts, and lot’s of FREE Lakers gear were provided for more than1000 children 4 -12 years old.

US Bank

As the 5 largest Bank, U.S. Bank was proud to sponsor seminars on Budgeting and Conquering Credit, and offer valuable assistance to the community. Through their “One U.S. Bank” philosophy, we were honored that U.S. Bank was able to bring the power and message to every potential customer, every single day.

Union Bank

The mission of Union Bankshares, Inc. is excellence in service to their customers, and our communities. As a Multi-year sponsors and supporter of the Pan African Film & Arts Festival, Union Bank hosted incredibly informational panels and distributed gifts for festival goers.

Revel Tequila

Revel’s Tequila Avila, the Reposado of the Year, was the official Spirit sponsor for the Pan African Film Festival celebrity-filled opening night at the Directors Guild of America!. As a festival Sponsor, Revel also supported the official Filmmakers party. www.revelspirits.com

South African Wine

The Pan African Film Festival was proud to have South African Wine as the official Wine Sponsor for the opening night pre-reception at the Directors Guild of America.

Los Angeles City Council President Herb J. Wesson, Jr., 10th District

Los Angeles City Councilmember Marqueece Harris-Dawson, 8th District

Los Angeles City Councilmember Curren D. Price, Jr., 9th District

Los Angeles County Supervisor Mark Ridley-Thomas, 2nd District

California State Senator Holly J. Mitchell, 30th District

California State Assemblyman Mike A. Gipson, 64th District

Commissioner Willard H. Murray, Jr., Water Replenishment District

U.S. Congresswoman Karen Bass, 37th District

U.S. Congresswoman Maxine Waters, 43rd District