Why sponsor?

PAFF is a 501 (c) (3) Non-Profit dedicated to the promotion of ethnic/racial respect and tolerance through the exhibition of films, art, and creative expression.
When people talk about PAFF, they talk about our partners too! Aligning with PAFF generates social content and news media that helps to boost both awareness and perception of your brand with a diverse, global audience hailing from the United States, Africa, the Caribbean, Europe, Canada, South America, the South Pacific, and increasingly Asia.

Thank you to our 2020 sponsors


Los Angeles City Council President Emeritus Herb J. Wesson, Jr., 10th District

Los Angeles City Councilmember Marqueece Harris-Dawson, 8th District

Los Angeles City Councilmember Curren D. Price, Jr., 9th District

Los Angeles County Supervisor Mark Ridley-Thomas, 2nd District

California State Senator Holly J. Mitchell, 30th District

California State Assemblyman Mike A. Gipson, 64th District

Commissioner Willard H. Murray, Jr., Water Replenishment District

U.S. Congresswoman Karen Bass, 37th District

U.S. Congresswoman Maxine Waters, 43rd District


2019 Audience Overview:

  • 75K Artfest Attendees
  • 100+ Fine Artists and Craftspeople
  • 40K Film Festival Attendees
  • 5K Students, 190 Films
  • 110 Presenting Filmmakers
  • 40 Countries
  • 26 Language

Audience Demographics:

    • 60% Women
    • 40% Men
    • 75% African American/Decent
    • 10% European American/Decent
    • 7% Hispanic

5% Middle Eastern

  • 3% Asian/Pacific Islander
  • $150K Median HHI
  • 1.2 Trillion Purchasing Power
  • 45 Median Age


Audience Reach:

  • 13.1B Media and PR Impressions
  • 40K Email Subscribers
  • 50K Social media followers
  • 32K Unique Monthly Visitors

For information regarding sponsorship opportunities, contact Linda Bronson at linda@paff.org.